About Us

Built by property people,
for property people.

Easy Invest CRM wasn't built by a software company that saw a gap in the market. It was built by a property business operator who needed it.

Our Story

The problem was real.
So we built the solution.

Easy Invest CRM grew out of Eason Property — a Leeds-based property management company operating 49+ serviced accommodation units across Leeds and the Northwest. As the portfolio grew, the backend couldn't keep up.

Leads were falling through the cracks. Follow-up was inconsistent. VAs didn't have clear processes. The business was working, but the founder was the bottleneck in every single operation.

Instead of cobbling together disconnected tools, we built a single system — specifically for the way property sourcing and management businesses actually work. Everything pre-built. Everything connected. Ready to run from day one.

Now that same system is available to every property business ready to scale beyond themselves.

"The same structured backend approach used to scale from zero to seven figures — packaged into a CRM system specifically for property businesses."

Freddy Esherwood
Freddy Esherwood
Founder, Easy Invest CRM
49+
Properties managed
UK
Property focused
24/7
Automated ops
13
Pre-built modules
Our Values

What we stand for.

🏗️

Built Around Real Operations

Every module exists because a real property operator needed it — not because a product manager thought it would look good on a features list.

🤝

Honest Relationships

We only take on clients we can genuinely help. If Easy Invest CRM isn't the right fit, we'll tell you on the call.

⚙️

Infrastructure, Not Just Software

Our systems aren't tools. They're complete operational systems — pipelines, automations, websites, compliance workflows — engineered to run your business.

📈

Long-Term Thinking

A 3-month minimum term isn't just commercial. Real results from a properly implemented CRM take time, and we're committed to that journey with you.

Work With Us

We'd love to hear about your business.

Book a free 30-minute call. No pitch, no pressure — just a conversation about where you are and where you want to be.